Buffalo, New York, working worldwide since 2008
Embassy Global is a B2B technical PR, strategic marketing and business development firm working near exclusively with sensors, semiconductor, aerospace, photonics, robotics and test and measurement companies. You will not spend the first quarter teaching us your technology.
Eighteen years in one set of markets
Embassy Global has stayed deliberately narrow since 2008: advanced technology, engineering and manufacturing, and nothing else. The specialism is what makes the rest of this page possible.
2008
Founded, Buffalo New York
200+
Advanced technology brands supported
1,000+
Articles placed in third party trade media
57
Countries published in, across 13 languages
$40M
Client reported qualified opportunities
~12 yrs
Average client tenure
How an engagement actually runs
This is the sequence a technical PR programme runs on. It is written out because the difference between a specialist and a generalist shows up in stage one, not in the final report.
discovery
Engineering specifications, product documentation, technical interviews and application information are the input. There is no phase where you teach us what a load cell does, what your competitors get wrong, or why your customers specify the part they specify. Twenty eight years in these markets is what removes that phase.
drafting
Articles, announcements, case studies and application notes are drafted against the technical substance rather than around it. Features are translated into customer benefits, applications and use cases. Terminology and product claims are verified before anything leaves the building, because an overstated specification is the one error a technical editor will not forgive.
placement
Independent media relations with technical trade publications, editors and industry organizations worldwide. Over 1,000 technical and industry articles have been published by third party B2B trade media, across 57 countries and 13 languages.
syndication
Most agencies treat a product announcement as a single communication. Ours is syndicated onward through Components Source Network, the 22 site publishing and e-marketplace ecosystem this firm owns outright, extending useful life, search longevity, referral traffic and backlinks well past the original placement date.
measurement
Campaign measurement and analytics close the loop. Across the firm's history clients have reported approximately $40 million in qualified sales opportunities generated and supported, and typical average year over year returns of 8X to 10X their spend.
What the firm does
Molly Bakewell Chamberlin held in house leadership roles at PCB Piezotronics and Enidine, now ITT, before founding the firm. The service list below is shaped by that, not by what an agency finds easy to sell.
Most engagements start here
Media relations, technical and application articles, product launches, thought leadership and case studies, written from the engineering substance and placed with editors who cover your market.
Technical PR detailsOwned media, not rented
Components Source Network is wholly owned by Embassy Global: a 22 site ecosystem made up of 11 specialized global technical e-news titles and 11 corresponding peer nominated Finder e-marketplaces, built organically from one follower to more than 35,000 industry professionals.
It extends independent earned media rather than replacing it. Client work still goes to independent editors and publications worldwide; the network adds syndication, search longevity, commercial matchmaking and targeted reach on top.
Inside Components Source NetworkThe eleven titles
What clients say
Embassy Global is a genuine and dedicated partner to Reed Switch Developments Corp. They are so effective, and also cost-effective, that they've now actually been our main business development arm for almost 10 years. Their industry knowledge and marketing expertise is unsurpassed. They are invaluable to our success, and would no doubt be for your company as well.
Embassy Global has been outstanding in attracting new business to MB Dynamics, as well as for allowing us to maximize ROI within approved spend. Their expert technical writing and editing skills and collaborative abilities with both engineers and product management are truly the best we've seen in test & measurement, automotive testing, aerospace testing, sensors, and in 40 years of operation.
HBM (now HBK) hired Embassy Global for technical article based leads generation campaigns, creation and placements, which generated more than $250k in new opportunities, as well as a $500k OEM order. Molly and her firm take a really refreshing and customer-centric approach. They truly care about all of us, our families, our industry, and our success.
From the moment that Silicon Designs signed on 11 years ago, Embassy Global has treated our success as their #1 priority. They work tirelessly to optimize our PR exposure and ROI. They've been instrumental in a 173% leads increase and $50k+ in annual cost savings. We could not ask for a more skilled, devoted ally than Molly and her team at Embassy Global.
Before you call
Initial consultation
A product launch, a new market, a technology with no obvious buyer yet, or a body of technical content that should be doing more work than it is. If it belongs in these industries, it is worth a conversation.
A 100% U.S.-based, woman and disability owned small business.