Market research
Market research for companies entering a vertical they do not yet know
Market sizing, competitive positioning and application research for companies entering a new vertical, commercializing a technology that has no obvious buyer yet, or evaluating export and market entry.
Research aimed at a decision, not a report
Market sizing, competitive positioning, application research, technology commercialization and export or market-entry research are scoped to the specific decision a client is trying to make, whether that is which application to pursue first, how a technology should be positioned against adjacent approaches, or which international market is worth the cost of entry. The work draws on twenty eight years spent inside the same set of technical verticals, so the starting point is informed rather than generic.
Where this gets used most
The firm is particularly known for its global success supporting B2B companies specializing in sensors, testing, simulation and calibration, and the research work follows the same specialization rather than ranging across unrelated industries.
Embassy Global, A 100% U.S.-based, woman and disability owned small business. Call +1-716-646-0927.
Verticals this work is scoped for
The same narrow set of industries the rest of the firm works in.
- Sensors, testing, simulation and calibration
- Aerospace and defense, including UAVs, spacecraft and satellites
- Semiconductor, electronics and MEMS
- Photonics, optoelectronics and quantum computing
- Industrial automation, robotics and motion control
- Battery, electrification and energy storage
- Test and measurement equipment and services