Strategic marketing and fractional CMO / CBDO
Fractional CMO and CBDO leadership for technical companies
Go-to-market strategy, positioning, and channel and distributor development, delivered as working leadership inside your team rather than as a strategy document handed off for someone else to implement.
Leadership, not a strategy document
This is a fractional CMO and CBDO function, not a marketing consultation. Go-to-market strategy, positioning, channel and distributor development and sales enablement are built and then carried through implementation by the same person who scoped them, working inside your existing sales, marketing and product management structure rather than around it. Clients report a typical average year-over-year return of 8X to 10X their spend, which is the number this arrangement is ultimately built to protect.
What stays the same as your team scales
Engagements are built to flex with a real business rather than a retainer template. Scope moves up or down as launch calendars, budgets and headcount change, and the same senior team stays in place throughout, so a distributor programme started in year one is still being run by someone who remembers why it was built that way in year six.
Embassy Global, A 100% U.S.-based, woman and disability owned small business. Call +1-716-646-0927.
How the firm works
Nine things that stay true across every engagement.
Trusted expertise
Molly Bakewell Chamberlin brings in-house leadership experience from PCB Piezotronics and Enidine, now ITT, on top of twenty eight years focused specifically on these industries.
Driving long-term, sustainable growth
Average client tenure runs about twelve years. Programmes are built to compound over that horizon, not to look busy inside a single quarter.
One-of-a-kind service offerings
Fractional leadership, technical PR, market research and a wholly owned publishing network sit under one engagement, not split across separate vendors.
Affordability
Clients do not need to teach a conventional agency their technologies, markets or customers before meaningful work can begin, which removes the ramp-up cost most agency relationships carry.
Results-driven lead generation
Clients report a typical average year-over-year return of 8X to 10X their spend, tracked back to campaign measurement and analytics rather than impressions.
Integrated with your own team
The team works inside your existing sales, marketing and product management structure, alongside the people who already own the customer relationship.
Flexible solutions
Scope moves with the calendar. A launch quarter is resourced differently from a steady-state month, and the engagement is built to move with it rather than hold a fixed retainer shape.
Enhanced global networking
A 25,000-member industry network, plus Components Source Network's own 35,000-plus followers, built organically since 2008 rather than purchased.
Social responsibility
Ongoing support for organizations including FIRST Robotics, Girls Who Code, Hospice Buffalo, the SAE Foundation and the Space Foundation, among others.
The number this is built to protect
Clients report a typical average year-over-year return of 8X to 10X their spend, and stay with this firm for about twelve years on average.